On Purpose Marketing

Simplified marketing strategies for purpose-led solopreneurs.

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Ep 6. Why Empathy Sells Better Than Pressure Ever Will

In this episode, we're unpacking what empathy-first marketing actually looks like.

Digging into why "pain point poking" and fake urgency backfire, how AI can support (but never replace) real human connection, and what it means to build an entire business (not just your copy) around empathy.

Ep 5. The Capacity Trap: The Hidden Weight of Doing it All Alone

As Solopreneurs who deeply care about the work we do, we can easily fall into what I call The Capacity Trap.

If you've been struggling to put work down and feel like your business has been running you instead of the other way around, this episode of On Purpose Marketing is for you.

Ep 4. Do “Funnels” Give You the Ick? Let’s Talk About It

If the word “funnels” gives you the ick, you’re not alone. In this episode, I unpack why it triggers such a strong reaction and how to move forward in a way that feels good, without leaving opportunity on the table.

Ep 3. The Clear Path to Consistent Leads and Clients

Want consistent leads and clients, without the confusion? I’m joined by Brea, founder of GRT Marketing, to break down the simple strategies solopreneurs can use to create consistent client flow. If you're tired of the noise and ready for a clear path forward, this conversation is for you.

Ep 2. Evergreen Email Sequences Simplified

If you’ve ever wanted your emails to work for you while you’re busy running your business, you’re going to love this clarity chat. We’re talking all about evergreen email sequences — what they are, how to use them, and how they can actually bring in sales while you sleep.

Ep 1. Why One-Size-Fits-All Marketing Advice Often Falls Flat

We’re breaking down the red flags you should look out for and what to do instead if you want to build a marketing strategy that actually works for you.

Joined by carivollmer.com

Want to Be a Guest?

I'm currently looking to collaborate with purpose led marketing experts who support solopreneurs.

Sound like you? Book a 30-min intro call so we can get connected!